This update, which was adopted in October 2018 by the Fulton County Commission, includes a redesign of the county's oak tree logo featuring fresh design elements and a new color palette emphasizing blue and orange. The logo and rebranding efforts were developed by county staff.
The new logo keeps the county's long-running symbol of the oak tree, which is a "symbol of strength, growth and dependability," the county said. The oak symbol dates back several decades and has seen many iterations. The tree is now surrounded by an open circle emphasizing Fulton County government's inclusiveness and transparency, with curves inside the circle denoting forward momentum.
Over the coming months, the new branding will be phased in across the organization, in signage, printed materials, and all other visual communications. The redesign will also inform elements of the redesign of Fulton County's new website."